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VERY VERY Modern
Last Odyssey Collection
The "Open" Carrier Pride Collection
The Rite of Spring
The Rite of Spring 1913
Shop Pagan Balm
Camani Travel Diaries
Documenting the travels of Camani, abundant with design, scents and memories. Acts like a guide, hopefully with paths untouched.
A continuation of the brand's refresh program, with a much larger span to details.
Photographs are more choreographed, yet still in keeping with the casual direction.
A household name for women's footwear with beading as a signature, PVRA signs VERY VERY Modern to elevate "the girl next door" persona of the brand.
This ongoing project will transform the brand's world and introduce a renewed approach to luxury.
A series of food styling study for the revered Jakarta-based dessert house, Namelaka.
The ephemeral character of a vacation, represented by the hotel room and it's opulent decor, has been offered to create a subtly luxurious campaign images for Camani's core products.
Escapism is also embedded in the brand's branding backbone, allowing one to experience travel through scents.
Camani, The Outdoor Appeal
Although the Home Fragrance Collection is currently intended for indoor use, Camani is heavily inspired by the outdoors, and the merging of these two conduct magical appeal to the products, in a series of beautifully shot campaign images.
Camani, Catalogue Images
The catalogue images for Camani evolves throughout the years, but has a singular vision to highlight the product based on a nuance: the background.
As a starting point, luxurious wallpapers have been utilized to represent subtly decorated homes. This will then continue on to the silent luxury of modern woods, and then currently the 'Camani Pink' is selected for a stronger brand presence.
Camani, General Direction
Since 2014, VERY VERY Modern has been signed almost exclusively to Indonesia’s first ‘design and story sensitive’ home fragrance brand Camani.
This account has been a carte blanche to VERY VERY Modern, allowing leaps of visuals, away from the conservatively trend-driven market and into the off-beat path, keeping the luxury aspect on board and considered. Camani has transformed from a home-grown boutique to a household name within the years of its growth.
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