The Unexpected Luxury

Hovering between the polished and the gritted, the opulent and traces of patina, VERY VERY Modern ensues luxury with a sense of character in designing. Notable clients are a spectrum of lifestyle and fashion brands.

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Since 2014, VERY VERY Modern has been signed almost exclusively to Indonesia’s first ‘design and story sensitive’ home fragrance brand Camani.

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This account has been a carte blanche to VERY VERY Modern, allowing leaps of visuals, away from the conservatively trend-driven market and into the off-beat path, keeping the luxury aspect on board and considered. Camani has transformed from a home-grown boutique to a household name within the years of its growth.

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Abraham Dewanggana graduated as a Master of Arts in Exhibition and Experience Design from the Fashion Institute of Technology, New York, USA, layered over his law background at the University of Indonesia.

 

His Art and Creative Directing activities are based in Jakarta, Indonesia.

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On projects, he works closely with photographers Evelyn Pritt, Yohan Liliyani, and Thomas Sito.